Over the last several months, I have taken in tons, and more tons of information on Internet marketing. While I have learned a lot, it is time to start applying some of my knowledge. A couple of days ago, I watched a video by Rich Schefren, a successful online business coach, about entrepreneurship and having a successful online business.
Many of you may already know who he is. If you do not, I encourage you to watch the video if you have a couple of hours (I know – who has THAT kind of time). He hits on a lot of things that most internet marketers can relate to, especially ones just starting out. (The video will only be on there for free until Jan 21st!)
I am just going to go over some of the main points I learned that struck me smack back into reality.
1. I am an Opportunity Seeker!
Yep. My name is Julie and I am an opportunity seeker. Even though this sounds like a positive thing, it’s not. To quote Rich, “opportunity Seekers buy lots of products, and they use only a few of them, and the ones they do use get abandoned when the next so-called ‘easy’ way to make money comes by.” Basically, instead of having a strategic entrepreneurial mindset, opportunity seekers are just always looking for the next tactic to help them along.
So, yep in this way – not so good.
2. There are no lack of tactics out there.
Many people think that they just need to find that perfect tactic and product and they will make tons of money – if ONLY they could find it. Well, I have shocking news – there is NO magic product. There is TONS of tactics available, no shortage there! But, everything you do to be successful is going to take effort on your part. Sure, you will find some tools and good products – alongside many bad ones – but you still have to take action. Simple.
3. There is no A for effort.
What? You mean spending lots of time online does not simply equate to profit. Not necessarily. It is not the amount of work, it is the ability to be focusing on the right things. Having a business will of course be hard work. But, where the hard work and energy is directed is the key. So, spending 18 hours a day perusing through eBooks and tactics and never actually taking action will NOT make you money. I know – shocking!
4. My business knowledge could be better.
Many people jump into a business with no business experience. They think they can figure it out as they go. Just because it is online does not mean it doesn’t still require business sense. But, many people believe they have business sense as if it is common sense. But, it is not common sense – or we all would have it. There are certain things that I need to brush up on – specifically project management. Yikes!
5. I need to focus on my strengths – or sweet spot!
Before I started Internet marketing, I simply maintained ONE blog, no niche sites, and wrote freelance articles for extra money. While I was busy, I was not overwhelmed. Why? Two reasons. I enjoy writing and I am pretty good at it, so it is not something I dreaded. I mean, I had days where I felt unmotivated and other times I had writer’s block. But, for the most part, I enjoy writing. The second reason is I was not pulling myself in 80 different directions – I was focused.
Once I started in Internet marketing, I realized there was so much information and I wanted to learn it ALL. Well, that is silly. No one can do it ALL. Rich brings up the company Apple and the iPhone. Apple creates the software and designs the phone. There is a long list of other organizations involved in manufacturing the iPhone – Apple does not do it all!
I need to focus on my sweet spot. Some famous business guy once said, do what you do best and outsource the rest.
What a lot of people do, especially newbies, is jump into the big giant ocean of IM knowledge and try to learn it all. They study a lot, learn a ton, but make no money. It is easy to get distracted by the next shiny object – the next product – the “no-this-simple-one-step-tactic-will-REALLY-be-the-one-to-make-me-rich” idea thrown in front of them.
I need to close the gap on my lack of business knowledge, focus on my strengths, stop downloading MORE products, and have a plan – a real plan! A focused plan. After all this is going to be a business, not a pie in the sky – fly by night – get rich quick plan.
For those that can relate to what I am saying, we have to understand that building a successful business will take time and hard work. But, it will become easier in time as we start to treat is as a business and not just a computer filled with products that are not magical, nor provide an easy button, but simple collect dust on our hard drive.
Let’s get to work!