Everyone is aware of Google Adsense and Facebook for advertising. But, honestly how successful is that really? And not real cheap either.
Once upon a time, people could throw up free ads on Craigslist to affiliate links – no way can you do that anymore!
Maybe it is time to think outside the box to get your site noticed. How about targeting sites YOU want to advertise on?
Not only any old website, but targeted websites. Sites that attract the same people you want to target without leaving it up to Google to determine that. Sites that you personally choose.
How do you do this?
Another form of advertising is putting up banners on other people’s websites.
There are a couple of ways to this – on the cheap and for those with a larger budget. First, you need a banner along with a link you want the banner to direct to.
Options for Creating a Banner
You can hire a designer to create a banner for you which can cost anywhere from $50 to a few hundred dollars. Not everyone has that kind of cash, especially those just starting in the IM world.
If you look on Fiverr, there are plenty of people who will create a banner for you for $5. Will it be the most top-notch banner out there? No. But, unless you have a large budget, find a good seller and fork over the measly $5.
Lastly, you can create one yourself without too much effort. There are plenty of options out there. Two sites that I think are pretty easy are Banner Maker and Banner Fans. You can add an image and text to your banner in multiple sizes. Simple. And FREE.
Ways to Find Sites to Place Banner
After you create your banner, look for sites that are willing to advertise on their site. Look for blogs and websites that are relevant to what you are trying to promote whether it is a product, a blog, a squeeze page, or your website. A banner advertising pet supplies probably would not draw a lot of clicks on a site about vacation rentals. Use common sense.
One way is to look at the blogs you normally frequent. Do they have blank spots for ads? If so, click on the spot and send them an email. It doesn’t hurt to ask. I got an offer on one of my blogs through an email to put up a link. Sure, I agreed.
Another way is to go to the website, BuySellAds where they advertise all kinds of websites and blogs who are willing to put up your banner for a certain amount of time (30 days) or you can pay based on impressions. The cool thing about this site is you can do a search for a keyword and find a targeted blog. There are ad costs that can fit most people’s budget and sites that are high end as well.
Lastly, back to Fiverr again. These will not always be the best sites to place on, but you may find a diamond in the rough. I was looking on Fiverr and actually found a pretty decent PR 4 site willing to put up my banner for 30 days! I actually got some traffic trickling in just in the first couple days of the banner being up. It was a super quick turnaround. The seller will place a 125 x 125 banner on the site which is at the very top of the homepage.
There are many ways to advertise your website, and a banner is just one more way to consider.
What other ways have you advertised your website?